Kate Hayes
Product Designer
UXR
Saas & Fintech
Agile
Product Designer specialising in simplifying complex journeys into intuitive, business-ready solutions.
I’m Kate, a London-based Product Designer with nearly five years’ experience designing SaaS, FinTech, and compliance-heavy digital products. I thrive on turning complex, data-rich challenges into seamless user experiences that improve adoption, clarity, and measurable outcomes.
With a background in music and education, I bring a collaborative, systems-thinking mindset to cross-functional teams, bridging research, strategy, and delivery to create products that balance user needs with business goals.
Portfolio
Delivering a complex, regulated journey from zero - MVP.
I led the end-to-end design for a first-time in-house underwriting flow - balancing compliance, branching logic, and business goals to create a seamless experience for diverse SME users.
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Onboarding a New Cross-Functional Tribe
UX Strategy & Facilitation
Dates: Sept 24
To align newly formed squads, product, and commercial teams, I designed and facilitated a workshop clarifying the customer journey, team responsibilities, and workflow expectations.
The session helped teams navigate their roles effectively, improving collaboration and decision-making
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​By refining notification logic and introducing a retrieval dashboard, we improved lead response rates without adding unnecessary pressure on agents.
Recruiting niche B2B participants for research can be challenging, especially when specialist platforms fall short.
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This case study explores how a direct customer outreach channel improved participant quality and research outcomes.
Let's work together.
