Kate Hayes
UX Designer
Hello;
Here's who I am & what I do
I specialise in research-driven design, problem-solving, and creating intuitive digital experiences. With a background in music, education, and technology, I bring a unique perspective to UX, blending creativity, strategy, and user-centered thinking to craft products that truly resonate.
What drives me? Designing with people at the centre. Whether through user research, data analysis, or thoughtful interaction design, I focus on understanding user needs and shaping products that are both meaningful and impactful.
Portfolio
Simplifying a complex, regulated journey to boost conversion and user confidence.
I led the end-to-end UX design for a first-time in-house onboarding flow - balancing compliance, branching logic, and business goals to create a seamless experience for diverse SME users.
Recruiting niche B2B participants for research can be challenging, especially when specialist platforms fall short.
This case study explores how a direct customer outreach channel improved participant quality and research outcomes.
Onboarding a New Cross-Functional Tribe
UX Strategy & Facilitation
Dates: Sept 24
To align newly formed squads, product, and commercial teams, I designed and facilitated a workshop clarifying the customer journey, team responsibilities, and workflow expectations.
The session helped teams navigate their roles effectively, improving collaboration and decision-making
By refining notification logic and introducing a retrieval dashboard, we improved lead response rates without adding unnecessary pressure on agents.
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Vela: Web App
UX/UI Design
Dates: May - August 2020
End-to-end project across the entire UX design process from research, analysis and prototyping to testing and hand-off.
Vela is a marine weather forecasting web app designed for sailors, divers, surfers and any other water sport aficionado, presenting complex wind, wave and weather information in easy-to-comprehend displays.
Open Symphony: Web App
UX Design/Creative Lead
Dates: Nov 2014 - June 2016
Open Symphony reimagines the music experience for a digital age.
Through a web based app and a live visual digital score, audience members can rewrite the musical score collaborating with live musicians in real-time. The performance weaves the compositions, audience directions and performers' musical choices to create an inclusive, music-making experience.
Let's work together.
