Kate Hayes
Product Designer
UXR
Saas & Fintech
Agile
Product Designer specialising in simplifying complex journeys into intuitive, business-ready solutions.
I’m Kate, a London-based Product Designer with nearly five years’ experience designing SaaS, FinTech, and compliance-heavy digital products. I thrive on turning complex, data-rich challenges into seamless user experiences that improve adoption, clarity, and measurable outcomes.
With a background in music and education, I bring a collaborative, systems-thinking mindset to cross-functional teams, bridging research, strategy, and delivery to create products that balance user needs with business goals.
Portfolio
Delivering a complex, regulated journey from zero - MVP.
I led the end-to-end design for a first-time in-house underwriting flow - balancing compliance, branching logic, and business goals to create a seamless experience for diverse SME users.
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Onboarding a New Cross-Functional Tribe
UX Strategy & Facilitation
Dates: Sept 24
To align newly formed squads, product, and commercial teams, I designed and facilitated a workshop clarifying the customer journey, team responsibilities, and workflow expectations.
The session helped teams navigate their roles effectively, improving collaboration and decision-making
By refining notification logic and introducing a retrieval dashboard, we improved lead response rates without adding unnecessary pressure on agents.
Recruiting niche B2B participants for research can be challenging, especially when specialist platforms fall short.
This case study explores how a direct customer outreach channel improved participant quality and research outcomes.
Let's work together.
